welcome to my online space where creativity knows no bounds!

I invite you to explore a selection of my work that reflect my passion for Storytelling and Innovation.

Through a blend of skills and experiences in various facets of design and creativity, join me as we delve into a world where imagination knows no limits and where every project is a testament to the power of craftsmanship.

Production & Set Design

These sets were built entirely from scratch within studio setting completing the storytelling process

tv shows

The Acting Show

Arab Casting 2 Abu Dhabi tv

Arab Casting is a live acting competition that assembles actors from the MENA region to compete in front of a jury.

As a creative director, I crafted the idea, developed the overall mood and style, chose the music genre and graphics, oversaw the execution of one explosive opening show, along with seven different acting scenes. Each scene was composed of various characters, costumes & sets, requiring led screen graphics, lighting and ‘‘mise en scene’’ falling under one creative and meaningful theme.

An Event in the Heart of the al maha Desert DUBAI

This unique event consisted of a corporate dinner with Arabian Nights theme designed as a one-of-a-kind interactive experience.

A seven-act play included storytelling, dancing, singing and comedy.
As a creative director, I was actively involved in the creation of this event, using the script and the scenes filmed for the visual projections to enhance the experience and the story. The live music and various choreographies involved 20 dancers and 10 artists/musicians.

“in the tapestry of life, art is the thread that weaves together moments of beauty, thrill and uniqueness, through immersive experiences we transcend the ordinary and embrace the extraordinary, painting our reality with colors of dreams.”

— Maze Of Tales

INTERACTIVE STORYBASED EVENTS THEMES THEATRICAL FANTASY

MOE & JBR Dubai

art of OF RELEASE

AI ACTICATION

Stepping away from a more rational appeal, the brand took a creative, emotional, and techy approach to the concept of pain relief.

https://www.adsoftheworld.com/campaigns/art-of-release

Production Designer & Architect

Experience the Authentic Christmas

Concept, Design and Execution

Nothing is more exciting than delving into the Christmas spirit!

For this purpose, we have created and executed detailed drawings, designs and props. Every item in the village
including the furniture, the animatronic elves and the special effects were created exclusively for the Beirut City Center Christmas Village.

DIVING INTO THE DEPTHS OF ANGER TO UNEARTH PEACE AND SAVE THE WORLD

NUCLEUS Escape Game

NSTI Dubai Festival City

Art Director & Designer

Set Dressing for TV Commercials

Purposeful for the premise of the film.

It was pleasant to bring to life the advertising campaign concepts of many clients including Jhonson&Jhonson, STC communications, Moulinex, ABC grand cinemas, Nutella and more.

The below pictures show revamped sets.