Welcome to my creative space, where visions unfold one story at a time.

With a background in interior architecture, I learned to see space as a story, to sculpt visions with both form and foundation. My eye is drawn to aesthetics, but it’s grounded in structure; I move between shapes, layers, and colors until cohesion reveals itself. Over the years, art direction, production design, and filmmaking taught me how to lead expansive visions with rhythm, light, and soul.

tv shows

From shaping television shows to crafting immersive experiences, I’ve seamlessly shifted between the roles of art director, creative director, and production designer, always building worlds where story leads the way…


Production & Set Design

 

These sets were built entirely from scratch within studio setting completing the storytelling process  

 

The Acting Show

I lead teams like I shape spaces: with clarity, poetry, and a sharp instinct for what moves people.

Arab Casting is a live acting competition that assembles actors from the MENA region to compete in front of a jury.

As a creative director, I crafted the idea, developed the overall mood and style, chose the music genre and graphics, oversaw the execution of one explosive opening show, along with seven different acting scenes. Each scene was composed of various characters, costumes & sets, requiring led screen graphics, lighting and ‘‘mise en scene’’ falling under one creative and meaningful theme.

An Event in the Heart of the al maha Desert DUBAI

 

This unique event consisted of a corporate dinner with Arabian Nights theme designed as a one-of-a-kind interactive experience.


A seven-act play included storytelling, dancing, singing and comedy.
As a creative director, I was actively involved in the creation of this event, using the script and the scenes filmed for the visual projections to enhance the experience and the story. The live music and various choreographies involved 20 dancers and 10 artists/musicians.

Today, as Creative Producer at Maze of Tales, I fuse all these worlds; design, performance, architecture, and storytelling to craft experiences that surprise, immerse, and endure

INTERACTIVE STORYBASED EVENTS THEMES THEATRICAL FANTASY

INTERACTIVE STORYBASED EVENTS THEMES THEATRICAL FANTASY

MOE & JBR Dubai

art of OF RELEASE

AI ACTICATION

case study

Stepping away from a more rational appeal, the brand took a creative, emotional, and tech approach to the concept of pain relief.

https://www.adsoftheworld.com/campaigns/art-of-release

Experience the Authentic Christmas

Concept, Design and Execution

 

Nothing is more exciting than delving into the Christmas spirit!

For this purpose, we have created and executed detailed drawings, designs and props. Every item in the village
including the furniture, the animatronic elves and the special effects were created exclusively for the Beirut City Center Christmas Village.

 

DIVING INTO THE DEPTHS OF ANGER TO UNEARTH PEACE AND SAVE THE WORLD

NUCLEUS Escape Game

NSTI Dubai Festival City

Art Director & Designer

PRODUCTION DESIGN for TV Commercials

 

Every design serves a purpose whether building the foundation of a film’s narrative or transforming creative concepts into immersive, tangible realities.

Below, discover reimagined sets that redefine impactful production design

 

 Thank you for visiting, and looking forward to share more with you.